Music Keynote: Soo-Man Lee in conversation with Michelle Jubelirer

Date TBA

The Culture Universe: East, West & Beyond

For 25 years, SM Entertainment founder Soo-Man Lee has used his signature “Culture Technology” system to invent the K-pop industry, pioneer the global success of Korean pop culture, and continually redefine the cutting edge of Asian popular music. Now, he’s set his sights on a new frontier: the “Culture Universe.”

In this special keynote, Lee makes his SXSW debut to discuss this bold new concept and its earliest proof: SuperM. The Asian supergroup debuted last October at No. 1 on the Billboard Top 200 and instantly sold out US landmarks from Madison Square Garden to The Forum. Lee will be joined by Michelle Jubelirer, COO of Capitol Music Group, a key partner in his vision for the “Culture Universe” – one that will unite East and West in a global renaissance of 21st century entertainment.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Michelle Jubelirer
Michelle Jubelirer

Capitol Music Group

photo of Soo-Man Lee
Soo-Man Lee

SM Entertainment

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge