The Culture Universe: East, West & Beyond

For 25 years, SM Entertainment founder Soo-Man Lee has used his signature “Culture Technology” system to invent the K-pop industry, pioneer the global success of Korean pop culture, and continually redefine the cutting edge of Asian popular music. Now, he’s set his sights on a new frontier: the “Culture Universe.”

In this special keynote, Lee makes his SXSW debut to discuss this bold new concept and its earliest proof: SuperM. The Asian supergroup debuted last October at No. 1 on the Billboard Top 200 and instantly sold out US landmarks from Madison Square Garden to The Forum. Lee will be joined by Michelle Jubelirer, COO of Capitol Music Group, a key partner in his vision for the “Culture Universe” – one that will unite East and West in a global renaissance of 21st century entertainment.