Featured Session: OK Boomer, Here's the MFT on TikTok

Mar 14, 2020 | 11:00am – 12:00pm
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TikTok has been having a moment. From OK Boomer to the Rise and Shine trend, the short-form video app has become home to the internet's most viral memes, challenges and quirky videos. But, why exactly are users flocking to the app? In a discussion moderated by independent NYT reporter, Taylor Lorenz, TikTok's top stars and Director of Creator Community give us the tea to demystify what exactly is TikTok and what makes it so unique.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Session
Level: Beginner