Featured Session: SUPERNATURAL: 15 Years of Fandom

What is 15 years old, had its start before social media, and has not only survived but thrived because of it? If you guessed the hit television series Supernatural, you’d be correct! From the series launch in 2005 on the former WB Network to the current 15th and final broadcast season on The CW, Supernatural is a case study in how a little “series-that-could” beat the odds to become the longest-running American sci-fi series in television history. Produced by Warner Bros. Television, series stars Jared Padalecki, Jensen Ackles and Misha Collins will join a panel of Supernatural experts, including Samantha Highfill from Entertainment Weekly and Alice Jester from The Winchester Family Business, to discuss how a series with more than 300 episodes continues to trend on social media, sell out magazine covers and merchandise, pack fan conventions around the world, and be a force for social good — all while trying to make a positive and lasting impact.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Event Type: Session