Touring is more important than ever for musicians. Concert ticket revenue has increased by 500% over the last twenty years and touring revenue tops all other revenue streams for artists. However, the portion of industry touring revenue for the top 1% of artists has soared to more than 50% – more than double historical numbers. This trend is happening at the same time that the top 2% of artists claim more than 90% of streaming revenue. Independent musicians know they must hit the road to earn money and advance their careers, yet the challenges and risks of touring remain. While digital services and tools for distribution, publishing and royalty accounting have flourished, options for musicians in the live space generally are the same as those decades ago. Join Steven Marks, Founder/CEO of RoadNation to discuss new opportunities for artists to tour more broadly and earn revenue critical to the artist’s enterprise.
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