Unlocking the Musical Brilliance of Millions

Date TBA
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Mir Hwang


As a live performing musician, I bore witness to grassroots music scenes that add such happiness and value for society and business. Too often, though, the headaches and inefficiencies of booking needlessly disadvantage the musical brilliance of millions of underrepresented artists. Using emerging technology to streamline and benchmark the live music booking process at small venues creates a ladder of opportunity for some of society’s most valuable creators and awe inspirers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Level: Beginner