Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

Cannabis is only one of a myriad of botanicals long valued by traditional medicine whose therapeutic potential has been validated by scientific research. Nicole’s vision for the newly launched Herbert brand is simple: turn people on to the ways in which medicinal plants to can help people lead more balanced, present, and energized lives.

But while the links between cannabis and wellness are documented, there are challenges to building a brand that spans both cannabis and wellness. Nicole’s presentation will focus on the nuances of building a brand that balances the line between these lines, while also explaining how entrepreneurial instinct, a keen eye for aesthetics, and traditional medicine knowledge are the three key ingredients that went into building the Herbert brand.