Starting a Niche Cannabis Brand

Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

Narbé Alexandrian heads up Canopy Rivers, a venture capital firm specializing in cannabis. Over the past year, his team has seen over 1,800 pitches from entrepreneurs in the cannabis industry, and many have these have come from individuals looking to build the next big cannabis brand.

In the midst of these pitches, Alexandrian's team has noticed an interesting trend: the emergence of hyper-niche cannabis brands, from specially formulated cannabis sleep products, to CBD sports recovery beverages.

Alexandrian will look at some of the most interesting niches in the cannabis sectors, including some he thinks will bloom in the long run. He’ll also discuss some the obstacles and opportunities waiting for entrepreneurs as they launch niche cannabis businesses.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Narbé Alexandrian
Narbé Alexandrian

Canopy Rivers

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