Advance RSVP is available to Primary Entry badge types only. Registrants who sign up online must check-in 15 minutes before the session start time to guarantee their spot. Walk-ups accepted on a first come, first served basis, and will begin 10 minutes before the start of each session.

There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to maximize the effectiveness of their ad creative and achieve provable results for clients.