Esports as a Live Event Entertainment Experience

Date TBA
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Esports as a Live Event Entertainment Experience


Heather Garozzo


Daniel Kelley


Kevin Lopes


Esports will be the fastest growing live event experience in 2020, with expansion including professional athletes, award-winning artists, actors, and more as gaming becomes widely-adopted as a lifestyle element. Esports’ growing popularity also includes appearances in major movie titles while new gaming experiences have begun to have a presence at popular music festivals. This panel will explore the convergence of esports with music, entertainment, and sports, along with the evolution of travel, hospitality, and fashion integrations within this unique ecosystem. Speakers from ESPN, MGM, Dignitas and HyperX will bring their expert experiences and stories to life, talking about how Esports has become part of the live entertainment experience today and even more in the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session