Goldman Sachs, which formerly catered exclusively to big companies and the ultrarich, now runs a plain vanilla bank — where anyone can deposit their money— and a growing credit card operation. Everyone is fascinated with Goldman, one of the most powerful companies in the world and synonymous with Wall Street. The new CEO, who took the reins in just over a year ago, performs as DJ D-Sol in his spare time, and his no-nonsense vibe has permeated the bank's corporate culture (jeans at work are now permissible) and its unorthodox business line expansion. In this discussion, Jennifer aims to unpack the cutting-edge and innovative paths Goldman Sachs is undertaking in its brand evolution.
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