Featured Session: The Next Era: No Genre, No Color, No Limit

Mar 20, 2020 | 11:00am – 12:00pm
#thenextera

Speakers

Ari Melber

MSNBC

Constant technological disruption defined the past two decades of music generating radical changes across the industry, from A&R and production to marketing and distribution. With music now democratized, globalized, and the old gatekeepers gone, today we’re entering a new era of music shaped by culture.

In this next era, how must artists and labels adapt to thrive? What does it mean for music that genres are blending and hip-hop has replaced pop at the top of the Billboard charts? What changes must the industry make to avoid the chaos experienced at the start of the last era of disruption?

In this discussion, Kevin Liles will break down his vision for the future of music: one without genre, color, or limit. Join for a provocative conversation about technology, race, gender, and access.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Event Type: Session