The Early-Stage Startup’s Guide to PR

Advance RSVP is available to Primary Entry badge types only. Registrants who sign up online must check-in 15 minutes before the session start time to guarantee their spot. Walk-ups accepted on a first come, first served basis, and will begin 10 minutes before the start of each session.

The media landscape has changed dramatically and the rules of the game are actively changing. How can cash-strapped entrepreneurs leverage the power of earned media to influence their audiences and build credibility in their markets?

In this interactive workshop, entrepreneurs will learn when, how, and why to engage in PR.

We’ll cover:
How the media landscape has changed and what that means for startups
How to know when you’re ready for PR
What makes a newsworthy announcement
Specific strategies pitching press
Tips & tricks for engaging press
How to measure success
How to know when it’s time to hire a firm or a freelancer
The messaging and positioning that is important to have in place before pursuing coverage and wide-spread media attention

A mix of theory and tactic, you’ll leave with a framework for evaluating your own PR efforts and the start of a playbook for executing.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alexa Ball

Jones-Dilworth, Inc.

Brittany Solano

Jones-Dilworth Inc

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge