The media landscape has changed dramatically and the rules of the game are actively changing. How can cash-strapped entrepreneurs leverage the power of earned media to influence their audiences and build credibility in their markets?

In this interactive workshop, entrepreneurs will learn when, how, and why to engage in PR.

We’ll cover:
How the media landscape has changed and what that means for startups
How to know when you’re ready for PR
What makes a newsworthy announcement
Specific strategies pitching press
Tips & tricks for engaging press
How to measure success
How to know when it’s time to hire a firm or a freelancer
The messaging and positioning that is important to have in place before pursuing coverage and wide-spread media attention

A mix of theory and tactic, you’ll leave with a framework for evaluating your own PR efforts and the start of a playbook for executing.