Going Inside the Next Evolution of Music Creation & Experience

Date TBA
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Music recording and playback has been limited to mono and stereo for nearly 50 years. We’re now entering a new era of music creation, delivery, and experience with immersive music in Dolby becoming more accessible to fans.

The session will provide an overview on how music creatives and industry professionals are leading this next wave of music, and ways they are leveraging next-level technologies like Dolby Atmos to bring this new music experience to the masses. Panelists across different facets of immersive music will discuss its value to the music industry, the ability it has to expand creative possibilities and connect with fans in new ways.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session