“How do you make culturally relevant work in a culture that's not your own?" This is a question I’ve been asked over and over again during my career creating advertising in countries like Argentina, India, Singapore, Italy and the U.S.
It might sound counterintuitive, but 'not belonging' can be a creative superpower. This talk explores the benefits of an 'alien perspective' in creative work, from how being the outsider can make you a magnet for consumer insights, to how a limited vocabulary can make you a better writer. And how you can use that perspective in your work even without having to pack up your life and take a 30 hour flight.