How Fashion is Driving Branded Gameplay

Speakers

Sarah Fuchs

Glu Mobile

Two-thirds of mobile gamers have influence on the purchasing decisions of their friends and family (NewZoo, 2019), signaling a tremendous opportunity for brands. By partnering with mobile game developers, fashion brands in particular are leading this new category of marketing – creating unique experiences that deeply engage with consumers. Vice President and General Manager of Covet Fashion, Sarah Fuchs will share how mobile gaming is changing consumer patterns and the opportunity brands have to transcend entertainment and reshape what it means to play.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Level: Beginner