How Gaming Became Fashionable

Two-thirds of mobile gamers have influence on the purchasing decisions of their friends and family (NewZoo, 2019), signaling a tremendous opportunity for brands. By partnering with mobile game developers, fashion brands in particular are leading this new category of marketing – creating unique experiences that deeply engage with consumers. Vice President and General Manager of Covet Fashion, Sarah Fuchs will share how mobile gaming is changing consumer patterns and the opportunity brands have to transcend entertainment and reshape what it means to play.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Sarah Fuchs

Glu Mobile

Details

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Format:

Presentation

Type:

Session

Track:

Game Industry sponsored by JBL QUANTUM

Level:

Beginner