Pro League of Legends in a Post-Franchise World

In 2017, League of Legends' LCS took a major step forward when it accepted applications for long-term partnerships and welcomed 10 invested, vetted teams to build the future of the league together. Nearly two years on, the League of Legends esports ecosystem has matured - with traditional sports investment, team training facilities, more and more consumer brand sponsorships and more. In this panel, we'll discuss some of these changes with leaders from LCS teams, review how franchising has changed the LCS landscape and make some predictions as to the future of the sport we all love.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Steve Arhancet
Steve Arhancet

Team Liquid

photo of Chris Greeley
Chris Greeley

Riot Games

photo of Nicole Jameson
Nicole Jameson

Evil Geniuses

photo of Kirk Lacob
Kirk Lacob

Gsw Sports Ventures/Golden State Warriors

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