The Evolution of Diversity in Advertising

On Demand Session Link

During turbulent political times, marketing visuals carry more weight than ever and have the power to change hearts and minds with their message. A lot has been done to accurately represent diverse groups, but many will argue that it hasn’t been enough. So how do we build on this momentum and make true representation the norm? What brands have had success, and what can we learn from them? The panelists will discuss recent campaigns that have executed this beautifully over the last 12 months and how the industry can continue building on these initiatives.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Philip Mckenzie

Philip McKenzie

Kristen Sanger

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Details

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Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Beginner