On Demand Session Link

25 years ago, AT&T bought the first-ever banner ad on the web as part of its “You Will” campaign which fittingly featured commercials depicting an internet-enabled future. This 2D rectangle changed the world of advertising as brands and marketers gained a new way to reach the masses with a level of measurement never seen before. Today brands and marketers are facing another transformation as advertising enters the next dimension through spatial computing (AR/VR/MR). In this talk, leading AR/VR thought leader, and VP at 8th Wall, Tom Emrich, will outline the 7 ways spatial computing is evolving advertising and marketing, leaving the audience with actionable insights to take their marketing and advertising strategies from 2D to 3D.