25 years ago, AT&T bought the first-ever banner ad on the web as part of its “You Will” campaign which fittingly featured commercials depicting an internet-enabled future. This 2D rectangle changed the world of advertising as brands and marketers gained a new way to reach the masses with a level of measurement never seen before. Today brands and marketers are facing another transformation as advertising enters the next dimension through spatial computing (AR/VR/MR). In this talk, leading AR/VR thought leader, and VP at 8th Wall, Tom Emrich, will outline the 7 ways spatial computing is evolving advertising and marketing, leaving the audience with actionable insights to take their marketing and advertising strategies from 2D to 3D.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.