Old People are Cool, Design for Them Sucks

On Demand Session Link

These days, good design has thankfully made its way into just about every category of products and services, from apps to automobiles to augmented reality. The last hiding place for consistently terrible design might be the things made to serve the 55 million Americans over 65. Why is design for older people still so ugly, thoughtless, and bleak? And what could it be like if we made things worth loving?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ayse Birsel

Birsel + Seck

Don Norman

UC San Diego

John Zapolski

Alive Ventures

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