Our brains don’t experience events objectively. Our brains filter everything we encounter through a lens of biases, needs, goals, feelings and prior experiences, creating an impassable chasm between the event and our conscious experience of it. While behavioral economics has attempted to understand the brain’s filtering mechanisms, experience design has largely remained focused on documenting the practical and emotional journeys, ignoring our underlying “mind journeys.” We’ll explore how principles of behavioral economics can be combined to recognize, and even nudge, a user’s mind journey through Cognitive UX. We’ll wrestle with dark patterns: when does nudging become hacking? We’ll show how thoughtful Cognitive UX can help brands create deeper and more meaningful relationships with users.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.