Product Prototyping for the Queer Community

Have you ever put on a product that has made you feel completely comfortable and confident? Inclusivity and quality stand at the forefront of these queer founders’ mission to serve their people. With the use of alternative materials, multiple rounds of prototyping and listening to their community, learn how these founders use their products to function within fashion. The road to serving the traditionally marginalized doesn’t come easy. Learn how these brands have developed products that disrupt binaries, body shaming and, instead, encourage us to create a new aspirational image — one that stops trying to force all of us into a couple narrow boxes of "attractive" and instead makes room for our unique and diverse best selves.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mel Brittner Wells
Mel Brittner Wells

Beefcake Swimwear

photo of Melanie Cristol
Melanie Cristol

Lorals California

photo of Nik Kacy
Nik Kacy

Kacy Corporation, Inc.

photo of Alex Vega
Alex Vega

Deloitte Digital

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