The New Retail Reality: Humans, Tech & Logistics


Jag Bath

H-E-B / Favor

In the new reality of tech-filled retail, embracing innovation without losing sight of the customer experience has never been more vital. As emerging technologies and ever-changing customer behavior continue transforming how we shop, how does one of America's largest retailers and private employers, with a reputation built on superior customer service, take a tech-forward approach in the new retail era?
Hear how tech, logistics and human interaction all play a critical role in evolving customer experience. Jag Bath, Chief Digital Officer at H-E-B and CEO of Favor, the on-demand delivery company that was acquired by H-E-B in February 2018, will discuss how the people-first company is using tech thoughtfully to evolve their digital and physical customer experience, from app and online

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Advanced