F*ck the Gatekeepers. Wait, Maybe We Need Them?

Date TBA


Artists have complained about the gatekeepers for forever. Millions of emails are sent to record labels, festivals, radio DJs, music supervisors, venues, playlisters, writers, etc. only to hear *crickets*.

The music industry has “replaced” gatekeepers with submission forms, algorithms & data with the expectation of a more equitable result. Sadly that’s not always the case.

In this session, artist teams & gatekeepers will discuss the role of gatekeepers today, what has changed, and how artists can grab their attention in an endless sea of new releases. Learn how to gain exposure in 2020, what goes into creating memorable impactful pitches, and beyond.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session