F*ck the Gatekeepers. Wait, Maybe We Need Them?

Date TBA

Artists have complained about the gatekeepers for forever. Millions of emails are sent to record labels, festivals, radio DJs, music supervisors, venues, playlisters, writers, etc. only to hear *crickets*.

The music industry has “replaced” gatekeepers with submission forms, algorithms & data with the expectation of a more equitable result. Sadly that’s not always the case.

In this session, artist teams & gatekeepers will discuss the role of gatekeepers today, what has changed, and how artists can grab their attention in an endless sea of new releases. Learn how to gain exposure in 2020, what goes into creating memorable impactful pitches, and beyond.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Abbie Mccarthy
Abbie Mccarthy

BBC Radio 1 & BBC Music Introducing

photo of Amit Nerurkar
photo of Craig Snyder
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge