With advances in healthcare and technology, we’re living, working and staying active longer than any generation before us. While much of Madison Avenue and Silicon Valley chase the "Millennial" economy, a new group of innovative companies are focusing their attention on an important but often overlooked opportunity: the 40+ consumer. The numbers don’t lie. The older demographics are a force to be reckoned with: Baby Boomers are said to be worth $30T and Gen X reportedly has more spending power than any other generation, with 29% of estimated net worth dollars. Join us for a lively discussion with the technologists, entrepreneurs, and innovators who are reimagining and redefining what it means to live well for the Second Act.