With advances in healthcare and technology, we’re living, working and staying active longer than any generation before us. While much of Madison Avenue and Silicon Valley chase the "Millennial" economy, a new group of innovative companies are focusing their attention on an important but often overlooked opportunity: the 40+ consumer. The numbers don’t lie. The older demographics are a force to be reckoned with: Baby Boomers are said to be worth $30T and Gen X reportedly has more spending power than any other generation, with 29% of estimated net worth dollars. Join us for a lively discussion with the technologists, entrepreneurs, and innovators who are reimagining and redefining what it means to live well for the Second Act.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.