Google can be a dangerous place to research medical information, but we know everyone does it. The March of Dimes’ NICU app — built through the use of an app blueprint — puts vetted, reliable information in the hands of those who need it most, when they need it most.
The app — 10,000 downloads in its first year — features eight learning topics, photo area, breastfeeding and pumping tracker, kangaroo contact (skin-to-skin) tracker, weight trackers for one or multiple babies and resources from partners. MoD also launched a Spanish language cloned app.
For more than 80 years, the March of Dimes has been leading the fight for healthy moms and babies. The speaker will describe how the development of this app and complementary, patient-centric educational program has supported that mission.