Japanese Music Market has been the second largest music industry for decades. However, the market seems to be isolated or walked own way as "CD based country" for sometime. This session's purpose is to share what is actually happening in Japanese digital music market now (it is actually the third largest !). See the market and shift that has been started through the data as macro point of view and introducing the unique functions and campaigns on the domestic streaming service provider, practical promotion and tips from the independent artist producer in Japan. We will try to share the situation as clear as possible and find the path to enter this unique Japanese Market. The Japanese market is starting to open up to the world through streaming, now "the Sun is rising".
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.