Pioneering the Spatial Web & Bringing MR to Life

Date TBA
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Genevieve Mak

Magic Leap

Shrenik Sadalgi


With the ability to create true-to-scale 3D virtual replicas of anything from recipe cards to living room chairs, the world has been introduced to a new era of digital immersion. Now, spatial computing brings even more possibilities, as creators develop experiences that jump off the page and into the real world, understanding and reacting to the space and objects around us. As the world’s first spatial computing web browser, Magic Leap’s Helio transforms passive web browsing into an interactive spatial experience.

Learn how Wayfair created a spatial web experience for Helio that applies the idea of spatial computing to the traditionally 2D world of the web, bringing 3D digital replicas of furniture and decor into the space around us, breaking the boundaries of traditional e-commerce.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: XR
Level: Advanced