Music to My Eyes: AR and the Music Industry

We’ve come a long way since the Tupac Hologram at Coachella. Today, the music industry is tapping into augmented reality as a tool to build community and engage fans authentically — particularly on Snapchat.

Not only is the music business reinventing itself with the help of AR, a new crop of 3D creators are rising up to collaborate with some of the biggest names out there. This panel will cover how we can level-up the way brands connect with music enthusiasts and fans from traditional marketing to hyper-personal content — at scale through AR.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Manny Adler

Snap Inc

Ines Marzat

Ines Alpha

Michael Nicoll

BLNK Digital

Stephanie Pensa

RCA Records

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