Music to My Eyes: AR and the Music Industry

Date TBA
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Manny Adler

Snap Inc

Ines Marzat

Ines Alpha

We’ve come a long way since the Tupac Hologram at Coachella. Today, the music industry is tapping into augmented reality as a tool to build community and engage fans authentically — particularly on Snapchat.

Not only is the music business reinventing itself with the help of AR, a new crop of 3D creators are rising up to collaborate with some of the biggest names out there. This panel will cover how we can level-up the way brands connect with music enthusiasts and fans from traditional marketing to hyper-personal content — at scale through AR.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner