Music to My Eyes: AR and the Music Industry

We’ve come a long way since the Tupac Hologram at Coachella. Today, the music industry is tapping into augmented reality as a tool to build community and engage fans authentically — particularly on Snapchat.

Not only is the music business reinventing itself with the help of AR, a new crop of 3D creators are rising up to collaborate with some of the biggest names out there. This panel will cover how we can level-up the way brands connect with music enthusiasts and fans from traditional marketing to hyper-personal content — at scale through AR.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Manny Adler
Manny Adler

Snap Inc

photo of Ines Marzat
Ines Marzat

Ines Alpha

photo of Michael Nicoll
Michael Nicoll

BLNK Digital

photo of Stephanie Pensa
Stephanie Pensa

RCA Records

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge