We’ve come a long way since the Tupac Hologram at Coachella. Today, music labels are shifting how they reach audiences beyond traditional visual media; they're tapping into augmented reality as a tool to engage fans — particularly on Snapchat. What's the future of this brave new world in which music and AR fuse? Experiences in which fans put themselves directly at the center of their own music-driven content and share with close friends.
Not only is the music marketing business reinventing itself with the help of AR, a new crop of AR creators are rising up to collaborate with some of the biggest labels out there. This panel discusses how AR will level-up the music industry from traditional marketing to hyper-personal, human experiences — at scale.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.