Data to Development: How Hollywood Finds New IP

With nearly every industry looking to leverage the benefits of AI and machine learning, entertainment is no different. Hollywood and global studios are leveraging technology to find new voices and IP and develop projects that combine human creativity with data and audience insights. With new streamers and studios all spending hundreds of millions of dollars to compete for attention, data means making better bets resulting in more success. This panel explores how Hollywood is taking a qualitative and quantitative approach to entertainment development, featuring Wattpad, the platform where indie-hit After and Hulu’s Light as a Feather got their start, TV powerhouse eOne (Sharp Objects, The Rookie) and leading studio Sony Pictures Television (Outlander, Better Call Saul).



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate