#SecureTheBag

How to Secure the Bag: Exploring Untapped Revenue

Date TBA

Many artists wear multiple hats while juggling the business of music. With this pressure the importance of fully registering accurate metadata is often lost leaving money on the table. According to industry sources music creators have been losing out on billions of dollars globally. When music is streamed, downloaded, broadcast or played live, there are royalties due for the performance in a sound recording payable to copyright owners & performers in addition to those for the composition.

This session will explore these untapped revenues and how to monetize recordings based on international regulations. Speakers will uncover specific details involved in properly registering works by demonstrating that attaching precise metadata to specific sound recordings results in increased royalties worldwide. Money Sounds Good, Right?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Shari Hoffman
Shari Hoffman

Transparence Entertainment Group

photo of Sharaya J Howell
Sharaya J Howell

BANJI Entertainment

photo of Michael Shanley
Michael Shanley

Music Reports

photo of Bruce Waynne
Bruce Waynne

Midi Mafia, The Made Series/Transparence Entertainment

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge