The Relationship Between Music Marketing and Media


Ricki Askin

VICE Media

Music is a powerful influencer and one that businesses, creatives and marketing executives can use to communicate clear messaging. However, finding the right piece of music is imperative, and inappropriate music can often have a negative effect on audiences. This knowledge, coupled with budget challenges and the complicated landscape of music syncing and licensing, can mean that aligning your project with the right piece of music can be a challenge. This session highlights the views of a panel of industry experts from the world of music, licensing and television as they cover the ins and outs of music syncing, building soundtracks and the creative process behind integrating music into content. Gain insight into the latest industry trends and learn about which genres are dominating soundtracks.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced