Music is a powerful influencer and one that businesses, creatives and marketing executives can use to communicate clear messaging. However, finding the right piece of music is imperative, and inappropriate music can often have a negative effect on audiences. This session highlights the views of a panel of industry experts from the world of music, licensing and tv. Get updates on the latest trends in music syncing and hear about the new opportunities created by technology and the rise in online and social.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.