The Relationship Between Music Marketing and Media

Date TBA
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Omar Ajmeri


Ricki Askin

MRC Media

Music is a powerful influencer and one that businesses, creatives and marketing executives can use to communicate clear messaging. However, finding the right piece of music is imperative, and inappropriate music can often have a negative effect on audiences. This session highlights the views of a panel of industry experts from the world of music, licensing and tv. Get updates on the latest trends in music syncing and hear about the new opportunities created by technology and the rise in online and social.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced