Presented by Department for International Trade
Brand Purpose Before Profit
How businesses choose to run themselves is the defining issue of our time. Businesses collectively have more resources at their command and many are global in reach. Continuing the conversation started in our 'Trust is the New Currency' Advertising take over day at the British music Embassy in 2019, Team UK stands at the forefront of the debate on the pursuit of profit and how to promote a broader sense of corporate purpose.
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