presented by Department for International Trade

Brand Purpose Before Profit

Date TBA
#ukatsxsw2020

How businesses choose to run themselves is the defining issue of our time. Businesses collectively have more resources at their command and many are global in reach. Continuing the conversation started in our 'Trust is the New Currency' Advertising take over day at the British music Embassy in 2019, Team UK stands at the forefront of the debate on the pursuit of profit and how to promote a broader sense of corporate purpose.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session