Presented by Department for International Trade

Brand Purpose Before Profit

How businesses choose to run themselves is the defining issue of our time. Businesses collectively have more resources at their command and many are global in reach. Continuing the conversation started in our 'Trust is the New Currency' Advertising take over day at the British music Embassy in 2019, Team UK stands at the forefront of the debate on the pursuit of profit and how to promote a broader sense of corporate purpose.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Rachel O’sullivan
Rachel O’sullivan

Four Communications Group

photo of Charlotte Walsh
Charlotte Walsh

Digital Detox

photo of Oliver Wayman
Oliver Wayman


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