Presented by Accenture Interactive

Retail Innovation That Builds True Connection

Can technology, fused with best-in-class creativity, connect brands with audiences on an emotional level? Technology is often enlisted to drive efficiency rather than grow brand affinity, which erodes brand value and leaves audiences disconnected. In contrast, creative uses of technology can build powerful brand affinity in an emotional way previously seen only with traditional advertising channels.
This session will discuss the value of creating truly human experiences that also stay true to brand purpose and how creatives, innovators and technologists can collaboratively build brand campaigns that connect with customers and deliver on brand promises.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Adam Kerj

Accenture Interactive - Sweden

Jon Wilkins

Karmarama

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Presentation

Type:

Session

Track:

Advertising & Brand Experience

Level:

Beginner