Can technology, fused with best-in-class creativity, connect brands with audiences on an emotional level? Technology is often enlisted to drive efficiency rather than grow brand affinity, which erodes brand value and leaves audiences disconnected. In contrast, creative uses of technology can build powerful brand affinity in an emotional way previously seen only with traditional advertising channels.
This session will discuss the value of creating truly human experiences that also stay true to brand purpose and how creatives, innovators and technologists can collaboratively build brand campaigns that connect with customers and deliver on brand promises.