Presented by KITE

How Startup Innovation is Transforming Business

Global 2000 companies today understand the business imperative of working with startups. But the most underreported — and somewhat unexpected — benefit of open innovation has become clear. The skills and processes enterprises develop when pursuing startup partnerships are beginning to transform the enterprise itself. In addition to solving business challenges and helping create new models, startups are changing how corporations approach operations and strategy, and they are even influencing culture. The results are a unique competitive advantage and form of future-proofing. Join us for a vibrant discussion with top innovation leaders to learn how, step-by-step, this transformation starts and spreads, which mistakes to avoid and what you can do to spur it in your organization.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kathy Escoto

The Coca-Cola Company

Shruti Kothari

Kaiser Permanente

Andy Lucas

Universal Pictures

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