Presented by KITE
Corporate Venturing Beyond Venture Capital
Research conducted at the Massachusetts Institute of Technology suggested that agile firms grow revenue 37 percent faster and generate 30 percent higher profits than non-agile companies, but in today’s complex corporate world agility is often a dream. This Fireside Chat explores how P&G Ventures has been able to create an agile corporate culture and right size corporate process to appropriately manage the risk of creating brands in business in new categories. Leigh Radford, P&G VP and Founder of P&G Ventures, shares the four key requirements that she found as important to get the business going and stories on how she was able to overcome roadblocks along the way to become a champion for the entrepreneur.
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