Research conducted at the Massachusetts Institute of Technology suggested that agile firms grow revenue 37 percent faster and generate 30 percent higher profits than non-agile companies, but in today’s complex corporate world agility is often a dream. This Fireside Chat explores how P&G Ventures has been able to create an agile corporate culture and right size corporate process to appropriately manage the risk of creating brands in business in new categories. Leigh Radford, P&G VP and Founder of P&G Ventures, shares the four key requirements that she found as important to get the business going and stories on how she was able to overcome roadblocks along the way to become a champion for the entrepreneur.