presented by KITE

Corporate Venturing Beyond Venture Capital

Mar 15, 2020 | 9:30am – 10:30am


Research conducted at the Massachusetts Institute of Technology suggested that agile firms grow revenue 37 percent faster and generate 30 percent higher profits than non-agile companies, but in today’s complex corporate world agility is often a dream. This Fireside Chat explores how P&G Ventures has been able to create an agile corporate culture and right size corporate process to appropriately manage the risk of creating brands in business in new categories. Leigh Radford, P&G VP and Founder of P&G Ventures, shares the four key requirements that she found as important to get the business going and stories on how she was able to overcome roadblocks along the way to become a champion for the entrepreneur.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Startups