With successful cases such as Seoul’s Cheonggyecheon River, Copenhagen Harbor and Thames River, cities are unveiling and bringing their rivers back to life. Combined social, environmental, cultural and economic benefits help explain why this movement is becoming so popular worldwide. Rising from the stillness of silence to the vivacity of life, this trend is being prioritized in São Paulo as well – a city of 21M people, mind you. The Novo Rio Pinheiros project relies on public and governmental commitment to clean up the river, recover lost areas and improve quality of life. The initiative will be implemented through innovative solutions in partnership with domestic and global organizations. Seeing that the river crosses the entire city and has been neglected for decades, it’s about time.