presented by The University of Texas at Austin

Brand Experience: Impact to Equity & Loyalty

With so many options in the marketplace, brands must continue to develop experiences to connect with consumers - be it online, the retail experience or a destination event. At the University of Texas at Austin, driving the experience included the development of Bevo Blvd. For Sam’s Club, it is focused on the in-store experience and building loyalty for the in-house brands. Join Drew Martin, Texas Athletics, Tony Rogers, Sam’s Club SVP and moderator Laura Dixon, San Antonio Spurs for an engaging discussion on brand loyalty.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner