With so many options in the marketplace, brands must continue to develop experiences to connect with consumers - be it online, the retail experience or a destination event. At the University of Texas at Austin, driving the experience included the development of Bevo Blvd. For Sam’s Club, it is focused on the in-store experience and building loyalty for the in-house brands. Join Drew Martin, Texas Athletics, Tony Rogers, Sam’s Club SVP and moderator Catenya McHenry, McCombs School of Business for an engaging discussion on brand loyalty.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.