Presented by Amplify Philly

ALEXA, Are You Spying On Me?

There are multiple ways to think about personalization and how we profile customers and visitors. While privacy, creepiness, and regulations like GDPR & HIPAA create some uneasiness there is more good to come from personalization than not, whether it be in consumer products, health systems or B2B. This panel will explain personalization at a deeper level, explore the many opportunities of profiling and personalization extended over long periods of time, and help you better serve, rather than creep out, your customers and constituents.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

John Berndt

The Berndt Group

Justin Freid

CMI/Compas

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Connection & Culture

Level:

Beginner