There are multiple ways to think about personalization and how we profile customers and visitors. While privacy, creepiness, and regulations like GDPR & HIPAA create some uneasiness there is more good to come from personalization than not, whether it be in consumer products, health systems or B2B. This panel will explain personalization at a deeper level, explore the many opportunities of profiling and personalization extended over long periods of time, and help you better serve, rather than creep out, your customers and constituents.