Thanks to big data, machine learning, and AI, productivity is now very much in the domain of machines. With technology taking care of productivity, advertising agencies will produce value by doing what they do best; thinking creatively, and being the masters of storytelling. The story and brand purpose are everything. Through an integrated experience, consumers want to know how a product or service will impact positively on their lives.
This session brings together experts from futurology, brand strategy, social media and advertising tech to consider what this world may feel like and what the role of ‘advertising’ will be in this new society.