Many companies have done a great job in elevating and explaining their purpose—in addition to pursuing profits. But purpose is for and about the organization. It can guide, inspire, and serve as a framework. One of the most fundamental questions workers ask themselves each day—"what will my role be in the future of work?”—can only be answered by focusing on meaning. Meaning is humanistic. And in today’s workplace, the human element is fading fast. With the future of many jobs in question, a massive gap looming between the skills workers have and the skills that organizations need, and more people defining their identity by their work, how will companies put meaning back into the workplace? As we face the organizational mandate of our time, we must look at ways to infuse the work of the future—whether it’s done by people, by technology, or ‘superteams’ consisting of both—with a human focus.