Reinventing Tennis: Insights, Experience, Inclusion

On Demand Session Link

Diverse perspectives from technologists, pro athletes, media, and organizers. Panelists include tennis legend and TV commentator James Blake, Austin-based tour pro Catherine Harrison, and tennis industry leader Jolyn de Boer. Moderated by Infosys Knowledge Institute leader and tennis fanatic Jeff Kavanaugh. Relevant for all sports, the tennis VIP panel will cover how this tradition-rich sport is transforming itself to stay relevant—and thrive—in the digital age. Will address how fans experience tennis in a new virtual dimension; how players and coaches find new ways to win with data and AI; and how access and inclusion have become just as important as tech.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of James Blake
James Blake

James Blake Tennis

photo of Jolyn de Boer
Jolyn de Boer

Tennis Industry Association

photo of Catherine Harrison
photo of Jeff Kavanaugh
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