Trigger Cities: Creating Hits with a Global Mind

Southeast Asia and Latin America have long been home to culturally rich cities with colorful music histories, and today their voracious streaming consumption activity potentially influences algorithms to create tomorrow's global hits. Jakarta, Mexico City, Bangkok, São Paulo...join a globally-diverse panel to discuss data-driven global marketing & distribution methods in these "trigger cities"...because all artists are global once you hit "Upload."

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Cindy Gu

Warner Music Group, Asia

Chaz Jenkins


Samantha Juneman

Universal Music Group

Leo Morel


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge