presented by Google

Workshop: Engage New Fans on Google Search


Lauren Clark


Sowmya Subramanian


Danny Sullivan


Trillions of people come to Google Search every year to find answers and people — like you. Learn how to engage and convert potential new fans using Google Search. We’ll review how to take ownership of your presence through Knowledge Panels, ensure your info is accurate and up to date (that picture that you really don’t like... we've got you!), and introduce yourself to people who search for you.

Boost your presence on Google Search by adding links to your official social channels, tour dates, and even album and song details. You’ll also be able to answer the questions that people are asking about you on Google, in your own voice!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner