Presented by Google

Workshop: Engage New Fans on Google Search

Advance RSVP is available to Primary Entry badge types only. Registrants who sign up online must check-in 15 minutes before the session start time to guarantee their spot. Walk-ups accepted on a first come, first served basis, and will begin 10 minutes before the start of each session.

Trillions of people come to Google Search every year to find answers and people — like you. Learn how to engage and convert potential new fans using Google Search. We’ll review how to take ownership of your presence through Knowledge Panels, ensure your info is accurate and up to date (that picture that you really don’t like... we've got you!), and introduce yourself to people who search for you.

Boost your presence on Google Search by adding links to your official social channels, tour dates, and even album and song details. You’ll also be able to answer the questions that people are asking about you on Google, in your own voice!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lauren Clark
photo of Danny Sullivan
Primary Access
Music Badge
Platinum Badge
Artist Wristband