In-venue sports wagering has now become a reality. From venue-approved mobile betting to dedicated space for sports books integrated into the design of the venue, political and consumer views are shifting, and the industry is examining how best to meet fan demand when it comes to betting on professional sports.
It’s only the beginning in the next step of immersive fan experience. Populous’ Brian Mirakian will take a look at the data driving the industry and discuss where is it’s all headed as the sports and entertainment industry grabs hold of pent-up demand in the gambling space.
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