Adventure reigns, heroes and villains collide, and unknown treasures lie just beyond reach. The twist? You’re not on a theme park ride or kicking back at the movie theater, you’re in a virtual reality experience that blends the real and the virtual to make entertainment magic. In this session, the founders of Dreamscape will take you behind the curtain to share how they built an immersive entertainment company by creating VR adventures that combine the thrill of theme park rides with the emotion of cinematic storytelling, all powered by next-gen VR technology. Discover the design and narrative secrets to successful entertainment retailing and hear their tactics for working with some of Hollywood’s heaviest hitters and partners to grow location-based entertainment on a global scale.