It wasn’t until 2011 that female crash course dummies were used to test car safety design. Bias baked into AI has led to darker skin not being recognized as quickly. When our unconscious biases aren’t actively addressed in product design and development, the impact can be devastating. At the same time, there’s a financial cost for companies that alienate certain groups from participating.

But some brands are stepping up to proactively combat bias, creating experiences that are more inclusive and embrace diversity. Hear from the companies leading the charge: Airbnb, Planned Parenthood, Adobe, and Work & Co will discuss strategies and tactics to inform more inclusive product development, and ensure your products can serve as many people as possible.