From crop to koozie, cannabis is opening up a world of challenges and possibilities in the beverage market. As a flood of new products hit store shelves while regulators race to catch up, everyone from entrepreneurs to big beverage companies are left to forge their own path. This panel of explorers represents top beverage makers, scientists, end users and others across the supply chain working to perfect the quality and consistency behind the packaging. They will share insights and lessons learned as they navigate the rapidly changing landscape in hopes of bringing world-class cannabis beverages to market.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.