To create deeply resonant experiential storytelling experiences, developers need to leverage the latest science of emotion. Emotions have the power to enhance every aspect of personal and professional use of XR. Yet emotions can also be used to manipulate and control. How can we ensure that emotions in XR are used for good? But how do emotions work in XR exactly? This panel covers what you need to know to create targeted emotions in XR and how to create emotion for more impactful experiences that improve quality of life.