Inside Out: How Culture Drives Innovation

To the general public, American’s healthcare and philanthropic industries are not viewed as innately innovative or boundary pushing.

However, ALSAC, the fundraising organization for St. Jude Children’s Research Hospital, and Blue Shield of California, a member of the BlueCross BlueShield Association, have set out to change these perceptions by creating a culture of change and transformation that helps better position them for inevitable disruptions.

Both non-profits recognize the need to foster innovation, create ambitious roadmaps, and redefine culture to allow for change. This ground-up approach is key to developing tangible transformation – preparing each employee and leaders at all levels as we test and scale sustainable solutions to create meaningful change to our industries.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jay Jump
Jay Jump

St. Jude Children's Research Hospital

photo of Jeff Semenchuk
Jeff Semenchuk

Blue Shield of California

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