Inside Out: How Culture Drives Innovation

To the general public, America’s healthcare and philanthropic industries are not viewed as innately innovative or boundary-pushing.

However, ALSAC, the fundraising organization for St. Jude Children’s Research Hospital, and the Blue Shield of California innovation team have set out to change these perceptions by creating a culture of change and transformation that will help better position them for the inevitable disruptions.

Both brands recognize the need to foster innovation, create ambitious road maps for the future and redefine culture to allow change within every facet of the company. This ground-up approach is key to creating real transformation — preparing each and every employee for change in their respective industries.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Advanced