The Experience Economy is Here, Get Ready for it

Digital and physical worlds are merging which is changing experience expectations - everything from brand and employee to customer expectation of their company interactions. Customers and employees are making their brand decisions based on the experiences companies deliver - they are looking beyond the product to immersive technologies to engage them. Employees expect digital-first information and company cultures that put their interests first. Shoppers and customers expect companies to have the latest and best experiences - making every online and physical interaction personally relevant to them. The cohesion of physical and digital experiences is driving new expectations in loyalty, retention and satisfaction.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Amber Allen

Double A Labs

Jan Ryan

The University of Texas at Austin

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Experiential Storytelling

Level:

Intermediate